Custom logo design and company branding …
Company logo design has a specialized job in building a brand. That job is simply to identify the company or product. Nothing more and nothing less. Your logo is your company's signature; it tells people who you are. It's job is identification.
Everyone wants a logo design that makes an impression. But, it's a common mistake to ask one little symbol to convey everything there is to know about your company or product. A logo is only part of building a brand and marketing products and services. It should be quickly and easily identified, as well as easy to remember. Too generic and it's not memorable; too complex and it's not clear.
Logo design is an investment in your professional identity.
Your logo should express the unique quality of your business simply and clearly. A good logo design captures emotions, builds trust, comforts and reassures. The consistent use of a logo is part of what builds brand identity over time. It should be able to coordinate with all of your marketing activites and work consistenly on all materials and in all media. Pretty isn't enough; everything needs to work. An unprofessional logo can cost you when it doesn't reflect your brand in a positive way. How a logo is designed also affects the cost of using the logo. Your logo should last 5 to 15 years before it needs a refresh; make sure you get it right the first time.
• Is your logo design trendy? Will look dated within a few years?
• Is it too complex to be identified quickly and clearly?
• Will your logo reproduce in one color when economy is a factor?
• Does it still look good when enlarged or reduced in size?
• Do you end up with multiple versions adapted for different uses?
Lemon Dog Project has the experience, knowledge, and technical skills to help build a strong brand for your company. We can help you with logo design and corporate identity, business cards, stationery, brochures, specialty items, banners, signs, and vehicle identification.
Read more about "Designing a Logo That Works."